Contemporary Tourism
Contemporary Tourism
Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. They are used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. The five sections cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; The Contemporary Tourism Industry; and Tourism Futures.
New to this edition:
* New material on latest issues such as the international response to overtourism; waste management and environmental change; and the impact of AI/robotics on tourism human resources;
* Brand new and updated case studies and readings throughout;
* Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources.
ABOUT THE AUTHORS
Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK.
Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.
PRP: 335.38 Lei
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301.84Lei
301.84Lei
335.38 LeiLivrare in 2-4 saptamani
Descrierea produsului
Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. They are used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. The five sections cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; The Contemporary Tourism Industry; and Tourism Futures.
New to this edition:
* New material on latest issues such as the international response to overtourism; waste management and environmental change; and the impact of AI/robotics on tourism human resources;
* Brand new and updated case studies and readings throughout;
* Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources.
ABOUT THE AUTHORS
Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK.
Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.
Detaliile produsului