Consuming the Romantic Utopia
Consuming the Romantic Utopia
Illouz reveals that, ultimately, every cliche of romance - from an intimate dinner to a dozen red roses - is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.
PRP: 223.49 Lei
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201.14Lei
201.14Lei
223.49 LeiLivrare in 2-4 saptamani
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Illouz reveals that, ultimately, every cliche of romance - from an intimate dinner to a dozen red roses - is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.
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