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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

De (autor): Rajagopal

review Goodreads
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management - Rajagopal

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

De (autor): Rajagopal

review Goodreads

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Citeste mai mult

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