Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Descrierea produsului
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Detaliile produsului
De acelasi autor
-
Price
325.89 Lei
325.89 Lei
