Consumer Behavior and Culture
Consumer Behavior and Culture
This edition has been updated to include:
An insight into the different roles of the internet and the growing influence of social media
An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
PRP: 486.43 Lei
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437.79Lei
437.79Lei
486.43 LeiLivrare in 2-4 saptamani
Descrierea produsului
This edition has been updated to include:
An insight into the different roles of the internet and the growing influence of social media
An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Detaliile produsului