Business Environment
Business Environment
The core business environments and their interrelationships are explored using the established STEEPLE framework in Part One. Part Two then looks beyond these topics and invites students to analyse a range of contemporary issues such as the financial crisis and austerity, globalization, corporate power, equal opportunity, and entrepreneurship.
A host of examples, 'Mini-Cases', and end-of-chapter case studies illustrate key topics in real-life, international, and wide-ranging business settings. Unilever's corporate responsibility policy, Samsung and South Korean economic development, and Starbucks on sustainability, are just some of the topical cases. 'Stop and Think' boxes and end-of-chapter review and discussion questions develop students' critical thinking skills, while further reading and useful websites provide the starting point
for further research and exploration.
The Business Environment is supported by a wealth of online resources, featuring:
For students:
Multiple-choice questions
Author podcasts
For registered adopters:
Figures and tables from the text
Lecturer's guide to each chapter
PowerPoint slides
Answers to review and discussion questions
Test bank
PRP: 525.78 Lei
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Descrierea produsului
The core business environments and their interrelationships are explored using the established STEEPLE framework in Part One. Part Two then looks beyond these topics and invites students to analyse a range of contemporary issues such as the financial crisis and austerity, globalization, corporate power, equal opportunity, and entrepreneurship.
A host of examples, 'Mini-Cases', and end-of-chapter case studies illustrate key topics in real-life, international, and wide-ranging business settings. Unilever's corporate responsibility policy, Samsung and South Korean economic development, and Starbucks on sustainability, are just some of the topical cases. 'Stop and Think' boxes and end-of-chapter review and discussion questions develop students' critical thinking skills, while further reading and useful websites provide the starting point
for further research and exploration.
The Business Environment is supported by a wealth of online resources, featuring:
For students:
Multiple-choice questions
Author podcasts
For registered adopters:
Figures and tables from the text
Lecturer's guide to each chapter
PowerPoint slides
Answers to review and discussion questions
Test bank
Detaliile produsului