Zeynep Aksehirli is an Associate Professor of Management and Organizational Development. She has published various articles and books on corporate culture, and network structures.

Yakov Bart is an Associate Professor of Marketing, named as one of the world's top 40 undergraduate business school professors.

Kwong Chan is an Academic Specialist who has published research across domains including Product Innovation, Advertising, Public Policy, Engineering and Marketing.

Koen Pauwels is Distinguished Professor, named a worldwide top 2% scientist. He has published 4 books and over 80 articles on marketing effectiveness. While writing this book, Koen was President of the American Marketing Association's Academic Council.