If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading... Two manuscripts in one book: Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla TacticsStorytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal BrandBranding is a way for a business to make it to the top, plus improve its operations. It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this book is here to set the record straight for branding. This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding. In part 1 of this book, you'll: Learn how to start a branding campaign from A to ZFind out how to avoid the most common branding pitfallsTake a peek at the branding secrets of the most successful brandsDiscover how to determine the type of branding that's most suitable for almost any businessFind new ways that allow you to integrate more than one branding method in a campaignDiscover where exactly the problem is in your branding campaignLearn how to best go head-to-head with competitors when it comes to a brand warPart 2 focuses on storytelling which is important for business branding as well as for your personal development. Can you use a story that's meaningful to you to sway others? How can you find and tell stories that have an impact? Part 2 will expose the answers with effective techniques, top tools, and actionable advice. Discover...Insight and tips from 7 expert storytellersCritical elements to know when composing a storyHow jumping right in can diminish your story or brand's valueCommon myths on public speaking when storytellingHow to deliver a story with all the elements needed to take your story from good to greatHow you can avoid the biggest mistakes in storytelling, such as misusing marketing toolsCool tricks, including immersive storytelling and expanding your mediumHow to achieve results in working through modern mediums to impact the future of storytellingUse this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business