Brain for Business

Brain for Business - A Brain for Life

Brain for Business

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.


The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before.


O'Mara's starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain-based (`neurocognitive') analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work.

He begins by looking at neuroplasticity and how it is enables a shift from a restrictive `fixed mindset' to an enabling `growth mindset'. He shows how this changing mindset approach - where the focus is on task and improvements based on effort - is scalable within organisations.

Next, as the brain is a living organ like the heart and lungs, O'Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race - and the impact that this has on performance.
Citeste mai mult

transport gratuit

185.88Lei

Sau 18588 de puncte

!

Fiecare comanda noua reprezinta o investitie pentru viitoarele tale comenzi. Orice comanda plasata de pe un cont de utilizator primeste in schimb un numar de puncte de fidelitate, In conformitate cu regulile de conversiune stabilite. Punctele acumulate sunt incarcate automat in contul tau si pot fi folosite ulterior, pentru plata urmatoarelor comenzi.

Livrare in 3-5 saptamani

Descrierea produsului

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.


The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before.


O'Mara's starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain-based (`neurocognitive') analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work.

He begins by looking at neuroplasticity and how it is enables a shift from a restrictive `fixed mindset' to an enabling `growth mindset'. He shows how this changing mindset approach - where the focus is on task and improvements based on effort - is scalable within organisations.

Next, as the brain is a living organ like the heart and lungs, O'Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race - and the impact that this has on performance.
Citeste mai mult

Detaliile produsului

De acelasi autor

De pe acelasi raft

Parerea ta e inspiratie pentru comunitatea Libris!

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoare ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one