Growing up, Emmanuel Williams was taught at an early age that healthy eating was imperative to daily human life, but especially to athletes. As a high school athlete, Emmanuel noticed that when he ate burgers, candy, sodas, and fried foods before his games, his energy level was lower during and after the game. With much advice from his mother, Priscilla, Emmanuel used natural things such as honey and fruits to replace the desire for unhealthy sweets and started a new journey toward a healthy eating lifestyle.

Emmanuel had a strong desire to eat cookies, cake, pies, etc. because of its comforting delicacies. However, when he began to see that he needed to discipline himself for a healthy lifestyle going forward, he began researching and asking questions about the best types of eating practices. Instead of eating traditional sweet desserts, Emmanuel began eating bowls of fruit containing grapes, raspberries, strawberries, watermelon, and pineapple, but he especially enjoyed blueberries! When Emmanuel found out that blueberries contain thousands of antioxidants that bring tremendous benefits to the human body and that the taste was excellent, he began to eat them in abundance. After going to college and wanting to help the next generation, Blueberries and Basketball was born!

Blueberries and Basketball was inspired in the heart of Emmanuel out of his love for basketball and healthy eating. Emmanuel noticed a need to inspire young athletes on the importance of not consuming junk food as an everyday practice, but rather replacing those desires with healthy food options to boost their athletic performances and their overall health. Through Blueberries and Basketball, Emmanuel seeks to change the narrative of young children around the world that eating healthy is not just for adults and professional athletes, but also for athletes of all ages.