Dija Ayodele is a fully qualified and insured Aesthetician and the founder of West Room Aesthetics, a skincare destination for women of colour. She is also the founder of the award-winning Black Skin Directory, which connects people of colour to skincare brands and experts. With over a ten years' experience in the aesthetics industry, Dija has is trained in everything from nails to advanced skincare.

Dija is a Trustee for the Beauty Backed Trust and advises several boards including the British Beauty Council, British Association of Beauty Therapy and Cosmetology (BABTAC) and Aesthetic Medicine Journal. She has great connections with Boots No7, Glamour, Stylist and Refinery29 among others.