Big Data

Big Data
* Discusses how companies need to clearly define what it is they need to know * Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions * Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them * Includes many high-profile case studies from the author's work with some of the world's best known brands
Descrierea produsului
* Discusses how companies need to clearly define what it is they need to know * Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions * Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them * Includes many high-profile case studies from the author's work with some of the world's best known brands
Detaliile produsului
- Cod: BRT9781118965832
- Categoria: Information Management
- Categoria: Business Management
- Categoria: Decision-making & Problem Solving
- Format: 216 x 143 x 14 mm
- Editura: Wiley
- Editie: Paperback
- Autor: Bernard Marr
- Nr. pagini: 256
- An aparitie: 2015
- Limba: English