Axel & Ash is a design and publishing house based in the creative beachside hub of Byron Bay, Australia, curating unique stationery & lifestyle products for stories to be forever captured. In a digital world of growing screen addictions, their dreamy collection of journals and feather pens has taken the world by storm, inspiring people all over the globe to switch digital devices for good old-fashioned pen and paper, and fall in love with the art of journaling again.

From Vancouver Canada, Nadia Bullock is a writer, award winning entrepreneur and mama who lives by the belief 'life is like a giant canvas and it's never too late to create your own masterpiece'. With an obsession for travel, wellness and spontaneity, Nadia has spent her life intuitively pursuing her passions, creating multiple successful business ventures in different industries. In 2019, Nadia became a mama to her precious little boy Kaleo, a transformational journey that brought a whole new meaning to living life consciously. Throughout her pregnancy you could always find her with a book or podcast in hand, eager to learn as much as possible about what her body and baby was going through during this miraculous time, but she always missed one tool: a sacred space to document the profound journey she herself had embarked on.

As a friend and lover of Axel & Ash's journals, she made a cross-continent call to Australia and floated the idea to Axel, and they immediately knew that this book was destined to be co-created together. After nine months of speaking to hundreds of mamas, doulas, industry peers and professionals in the field, Becoming MAMA is the 'love-child' of their combined creative minds, passionate souls and beautiful collaborations with inspiring mamas and artists from all around the globe. Now ready to enter the world as a sacred space to capture your unique pregnancy story and be a trusted keepsake for Mamas for years to come!