Sholly Fisch is a mild-mannered developmental psychologist who has helped produce dozens of educational TV series, digital games, magazines, and hands-on materials, including Sesame Street, Cyberchase, The Magic School Bus Rides Again, The Cat in the Hat Knows a Lot About That, and lots of things you've probably never heard of. He's spent more than 30 years writing everything from Superman to Star Wars to Scooby-Doo. He lives with his lovely wife, Susan, and his brilliantly talented children, Nachum, Chana, and Miriam, who hope he'll get more sleep someday.