Advocacy for consumers of mental health and social services is a key force moving these services toward truly patient-centered care. Patients, family members, Peer Specialists, clinical staff and quality assurance professionals all find themselves in the advocacy role at times, pushing for continued improvement in programs and organizations that patients rely on for their recovery. Unfortunately few people have any formal training or education in how to advocate effectively. This pocket resource is designed to provide easy access to the key strategies and information needed to help anyone finding themselves advocating for small or large changes in a healthcare or social service organization, to do so effectively.