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Advertising For Skeptics

De (autor): Bob Hoffman

review Goodreads
Advertising For Skeptics - Bob Hoffman

Advertising For Skeptics

De (autor): Bob Hoffman

review Goodreads

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.
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61.92Lei

61.92Lei

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A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.
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