Advertising and New Media
Advertising and New Media
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.
PRP: 251.54 Lei
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226.39Lei
226.39Lei
251.54 LeiPrimești 226 puncte
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Descrierea produsului
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.
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