""I am a pastor. I preach. Doesn't that make me a pastoral preacher?"" Not necessarily. Many preach missional rather than pastoral sermons designed to appeal to the unchurched, not the churched. The popularity of regional churches and the global reach of the internet allow preachers to focus their sermons on people they do not know and market a message to an audience they never see. Evangelical leaders produce many resources on attractional preaching, but who is developing a vision for pastoral preaching? David Christensen draws on years of experience to develop a philosophy of pastoral preaching. He writes, ""Social media changes the way we preach. More and more pastors are preaching clickbait sermons. These are sermons designed to get clicks or attract interest rather than teach truth. We want catchy titles and clever analogies that will grab people's attention because the digital world is built on attention, whatever will get likes or drive outrage."" However, pastoral preaching builds community. It is rooted in local soil to the people we know in the place we live. We need a philosophy of preaching that shepherds a community of disciples who worship together in one place.