Charles Duhigg is an award-winning business reporter for the New York Times, and the New York Times bestselling author of The Power of Habit and Smarter Faster Better. In 2013, he was part of a team that won the Pulitzer Prize for a series about Apple named The iEconomy and has also won the National Journalism Award, the Investigative Reporters and Editors' Medal, the National Academies' reporting award, and other recognitions. Charles is a native of New Mexico and now lives in Santa Cruz, California, with his wife and two children. He studied history at Yale and received an MBA from Harvard Business School and, before becoming a journalist, was a bike messenger in San Francisco for one terrifying day.