Social media are Internet based means which connect the likeminded users. The online social network is useful for sharing information, ideas, experience and expertise in modern times. The social media are very effective tools of participatory communication. By the first decade of the 21st century, many consumers in developed nations used faster, broadband Internet access technologies.

The technological factors (increased broadband availability, the improvement of software tools and the development of more powerful computers and mobile devices), social factors (rapid uptake of social media by younger age groups), economic factors (increasing affordability of computers and software and growing interest the social media sites) and political factors (increasing political mobilization and several political changes) have brought about the social media revolution in the world.