Services Marketing: Integrating Customer Focus Across the Fi
Services Marketing: Integrating Customer Focus Across the Fi
New and updated material in this new edition include:
* - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field
* - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships
* - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
PRP: 516.71 Lei
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465.04Lei
516.71 LeiIndisponibil
Descrierea produsului
New and updated material in this new edition include:
* - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field
* - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships
* - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Detaliile produsului