Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value - Richard King

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Pearce, Bryony: - Bryony Pearce is the Alliance's Chief Marketing Officer. She's been with the company since day one and has built the content, course, and membership offering from the ground up. Establishing key definitions, frameworks, and standards, Bryony has been a key proponent behind PMA's mission: elevating the role of product marketing.
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Pearce, Bryony: - Bryony Pearce is the Alliance's Chief Marketing Officer. She's been with the company since day one and has built the content, course, and membership offering from the ground up. Establishing key definitions, frameworks, and standards, Bryony has been a key proponent behind PMA's mission: elevating the role of product marketing.
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