Principles of Business Economics
Principles of Business Economics
Key features * Aims and learning outcomes at the start of each chapter with boxed key points throughout. * Conclusions, key learning points and topics for discussion to stimulate thinking, consolidate learning and put theory into practice. * A wealth of international applications with activity questions illustrating how the theory is applied in real-world situations. * Clear and accessible text with technical jargon and mathematics kept to the minimum. * Covers the main themes of consumer theory, production theory, price determination, market analysis, managerial objectives and competitive strategy, the market for inputs, and special topics (including government and business). * A comprehensive and detailed glossary for easy reference. A downloadable web supplement is available for lecturers and students at includes guidance notes for students on answering the topics for discussion included at the end of each chapter and PowerPoints for use by lecturers.Joseph G. Nellis is Professor of International Management Economics at Cranfield School of Management, Cranfield University.
David Parker is Research Profess
PRP: 778.74 Lei
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700.87Lei
700.87Lei
778.74 LeiIndisponibil
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Key features * Aims and learning outcomes at the start of each chapter with boxed key points throughout. * Conclusions, key learning points and topics for discussion to stimulate thinking, consolidate learning and put theory into practice. * A wealth of international applications with activity questions illustrating how the theory is applied in real-world situations. * Clear and accessible text with technical jargon and mathematics kept to the minimum. * Covers the main themes of consumer theory, production theory, price determination, market analysis, managerial objectives and competitive strategy, the market for inputs, and special topics (including government and business). * A comprehensive and detailed glossary for easy reference. A downloadable web supplement is available for lecturers and students at includes guidance notes for students on answering the topics for discussion included at the end of each chapter and PowerPoints for use by lecturers.Joseph G. Nellis is Professor of International Management Economics at Cranfield School of Management, Cranfield University.
David Parker is Research Profess
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