Omni-Channel Retail and the Supply Chain

De (autor): Paul Myerson

Omni-Channel Retail and the Supply Chain - Paul Myerson

Omni-Channel Retail and the Supply Chain

De (autor): Paul Myerson

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
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271.94Lei

271.94Lei

Primesti 271 puncte

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This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
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