MS-611 Rural Marketing Block 1 - Rural Markets-An Overview Unit 1 - Rural Markets in India Unit 2 - Understanding Rural Environment Block 2 - Understanding the Rural Consumer Unit 1 - Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour Unit 2 - Trends in Consumer Behaviour Unit 3 - Rural Marketing Research Block 3 - Product and Pricing Decisions for the Rural Markets Unit 1 - Product Development, Adoption Process and Modification Decisions Unit 2 - Pricing Decisions Block 4 - Managing the Promotion Unit 1 - Understanding Rural Media and Current Opportunities Unit 2 - Message Design and Development for Rural Markets Unit 3 - Rural Sales Promotion Effort Block 5 - Accessing Rural Markets Unit 1 - Physical Infrastructure and Dynamics of Distribution Unit 2 - Participants in the Rural Distribution Process Unit 3 - Physical Distribution Process Block 6 - Understanding Rural Merketing Process-Case Studies Unit 1 - Rural Communication: A Case Study of Philips Consumer Electronics Unit 2 - Mass Media and Social Advertising Unit 3 - Rural Distribution for the FMCG Sector - A Case Study of HLL Unit 4 - Rural Buying Behaviour: A Case Study of Consumer In Jammu Total-4, Solved-0, Unsolved-4 June (2020-2021) December (2019-2020)