Megadeals

De (autor): Johan Aberg

Megadeals - Johan Aberg

Megadeals

De (autor): Johan Aberg


In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world's biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base - or fewer than 100 customers. And a large portion of that 80% comes from megadeals.

This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There's a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery.

In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.

Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.

Citește mai mult

transport gratuit

239.73Lei

239.73Lei

Primești 239 puncte

Important icon msg

Primești puncte de fidelitate după fiecare comandă! 100 puncte de fidelitate reprezintă 1 leu. Folosește-le la viitoarele achiziții!

Livrare in 2-4 saptamani

Descrierea produsului


In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world's biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base - or fewer than 100 customers. And a large portion of that 80% comes from megadeals.

This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There's a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery.

In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.

Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.

Citește mai mult

De același autor

Părerea ta e inspirație pentru comunitatea Libris!

Istoricul tău de navigare

Acum se comandă

Noi suntem despre cărți, și la fel este și

Newsletter-ul nostru.

Abonează-te la veștile literare și primești un cupon de -10% pentru viitoarea ta comandă!

*Reducerea aplicată prin cupon nu se cumulează, ci se aplică reducerea cea mai mare.

Mă abonez image one
Mă abonez image one
Accessibility Logo

Salut! Te pot ajuta?

X