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Marketing Semiotics

De (autor): Laura R. Associate Professor Of Advertising Oswald

Marketing Semiotics - Laura R. (associate Professor Of Advertising Oswald

Marketing Semiotics

De (autor): Laura R. Associate Professor Of Advertising Oswald

The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
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353.60Lei

353.60Lei

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The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Citeste mai mult

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