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Managing Brands

De (autor): Sylvie Laforet

Managing Brands - Sylvie Laforet

Managing Brands

De (autor): Sylvie Laforet

Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
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387.54Lei

387.54Lei

Primesti 387 puncte

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Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
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