Christmas bells, joy, fun and magic. Joster is the Chief Bell Elf of the North Pole. He is the center of everything that happens there. Without Joster there would be a lot less joy and niceness. Joster's kindness and good thoughts towards others are what keeps the Christmas spirit rolling! That's why the Great Bell Run is so important. The children need their bells to shake to start the Christmas season. Once there is jingling in the air, it all starts to happen-believe!And that's nice. HO HO HO!