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Fundamentals of Marketing

De (autor): Marilyn Stone

Fundamentals of Marketing - Marilyn Stone

Fundamentals of Marketing

De (autor): Marilyn Stone

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industrial and consumer sectors.
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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industrial and consumer sectors.
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