Food and Beverage Management
Food and Beverage Management
New to this edition:
New chapter: Classifying food and drink service operations.
New international case studies throughout covering the latest industry developments within a wide range of businesses.
Enhanced coverage of financial aspects, including forecasting and menu pricing with respective examples of costings.
New coverage of contemporary trends, including events management, use of technology, use of social media in marketing, customer management and environmental concerns, such as sourcing, sustainability and waste management.
Updated companion website, including new case studies, PowerPoint slides, multiple choice questions, revision notes, true or false questions, short answer questions and new video and web links per chapter.
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Descrierea produsului
New to this edition:
New chapter: Classifying food and drink service operations.
New international case studies throughout covering the latest industry developments within a wide range of businesses.
Enhanced coverage of financial aspects, including forecasting and menu pricing with respective examples of costings.
New coverage of contemporary trends, including events management, use of technology, use of social media in marketing, customer management and environmental concerns, such as sourcing, sustainability and waste management.
Updated companion website, including new case studies, PowerPoint slides, multiple choice questions, revision notes, true or false questions, short answer questions and new video and web links per chapter.
Detaliile produsului