Facets of Corporate Identity, Communication and Reputation -
Facets of Corporate Identity, Communication and Reputation -
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.
Descrierea produsului
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.
Detaliile produsului
