Joya Goffney grew up in New Waverly, a small town in East Texas. In high school, she challenged herself with to-do lists full of risk-taking items like "hug a random boy" and "eat a cricket," which inspired her debut novel, Excuse Me While I Ugly Cry. With a passion for Black social psychology, she moved out of the countryside to attend the University of Texas in Austin, where she still resides.