Design as Art

  • Design as Art
  • Design as Art
  • Design as Art
  • Design as Art

Design as Art


An illustrated journey into the artistic possibilities of modern design, by the enfant terrible of Italian art and design for most of the twentieth century

A Penguin Classic

Bruno Munari was among the most inspirational designers of all time, described by Picasso as "the new Leonardo." Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs--these are just some of the subjects to which he turns his illuminating gaze. Fragment:

"The Useless Machines

 
The name 'useless machine' lends itself to many interpretations. I intended these objects to be thought of as machines because they were made of a number of movable parts fixed together. Indeed, the famous lever, which is only a bar of wood or iron or other material, is nevertheless a machine, even if a rudimentary one. They are useless because unlike other machines they do not produce goods for material consumption, they do not eliminate labour, nor do they increase capital. Some people declared that on the contrary they were extremely useful because they produced goods of a spiritual kind (images, aesthetic sense, the cultivation of taste, kinetic information, etc.). Others confused these useless machines, which belong to the world of aesthetics, with the comic machines I invented during my student days with the sole purpose of making my friends laugh.. These comic machines were later published by Einaudi in a book (long since out of print) called Le Macchine di Munari. They were projects for strange construc-tions for wagging the tails of lazy dogs, for predicting the dawn, for making sobs sound musical, and many other facetious things of that kind. They were inspired by the famous American designer Rube Goldberg, but British readers will more easily recall Heath Robinson, who was working in a similar field."
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An illustrated journey into the artistic possibilities of modern design, by the enfant terrible of Italian art and design for most of the twentieth century

A Penguin Classic

Bruno Munari was among the most inspirational designers of all time, described by Picasso as "the new Leonardo." Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs--these are just some of the subjects to which he turns his illuminating gaze. Fragment:

"The Useless Machines

 
The name 'useless machine' lends itself to many interpretations. I intended these objects to be thought of as machines because they were made of a number of movable parts fixed together. Indeed, the famous lever, which is only a bar of wood or iron or other material, is nevertheless a machine, even if a rudimentary one. They are useless because unlike other machines they do not produce goods for material consumption, they do not eliminate labour, nor do they increase capital. Some people declared that on the contrary they were extremely useful because they produced goods of a spiritual kind (images, aesthetic sense, the cultivation of taste, kinetic information, etc.). Others confused these useless machines, which belong to the world of aesthetics, with the comic machines I invented during my student days with the sole purpose of making my friends laugh.. These comic machines were later published by Einaudi in a book (long since out of print) called Le Macchine di Munari. They were projects for strange construc-tions for wagging the tails of lazy dogs, for predicting the dawn, for making sobs sound musical, and many other facetious things of that kind. They were inspired by the famous American designer Rube Goldberg, but British readers will more easily recall Heath Robinson, who was working in a similar field."
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