Conducting Focus Groups for Business and Management Students

De (autor): Caroline J. Alevizou Oates

Conducting Focus Groups for Business and Management Students

De (autor): Caroline J. Alevizou Oates

This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.

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This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.

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