Unmanageable Consumer
Unmanageable Consumer
Western-style consumerism is often presented as unstoppable, yet its costs mount and its grip on consumer reality weakens. In this 20th Anniversary edition, Gabriel and Lang restate their thesis that consumerism is more fragile and unmanageable than is assumed by its proponents.
Consumerism has been both stretched and undermined by globalization, the internet, social media and other cultural changes. Major environmental threats, debt, squeezed incomes and social inequalities now temper Western consumers' appetite for spending. The 20th century Deal, first championed by Henry Ford, of more consumption from higher waged work looks tattered.
This edition of The Unmanageable Consumer continues to explore 10 different consumer models, and encourages analysis of contemporary consumerism. It looks at the spread of consumerism to developing countries like India and China and considers the effects of demographic changes and migration, and points to new features such as consumers taking on unwaged work.
New to this edition:
Coverage of new phenomenon such as social media and emerging markets
Explores contemporary topics including the occupy movement and horsemeat scandal
A new chapter on the consumer as worker.
'This is a remarkable and important book. The new edition updates consumer cultural studies to take into account austerity politics and the economic cri
PRP: 438.62 Lei
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394.76Lei
394.76Lei
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Descrierea produsului
Western-style consumerism is often presented as unstoppable, yet its costs mount and its grip on consumer reality weakens. In this 20th Anniversary edition, Gabriel and Lang restate their thesis that consumerism is more fragile and unmanageable than is assumed by its proponents.
Consumerism has been both stretched and undermined by globalization, the internet, social media and other cultural changes. Major environmental threats, debt, squeezed incomes and social inequalities now temper Western consumers' appetite for spending. The 20th century Deal, first championed by Henry Ford, of more consumption from higher waged work looks tattered.
This edition of The Unmanageable Consumer continues to explore 10 different consumer models, and encourages analysis of contemporary consumerism. It looks at the spread of consumerism to developing countries like India and China and considers the effects of demographic changes and migration, and points to new features such as consumers taking on unwaged work.
New to this edition:
Coverage of new phenomenon such as social media and emerging markets
Explores contemporary topics including the occupy movement and horsemeat scandal
A new chapter on the consumer as worker.
'This is a remarkable and important book. The new edition updates consumer cultural studies to take into account austerity politics and the economic cri
Detaliile produsului