Social Marketing in Action

De (autor): Anonim

Social Marketing in Action -

Social Marketing in Action

De (autor): Anonim

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change.



This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters:



* Upstream vs. downstream social marketing, SWOT, competition

* Fundamentals of social marketing, ethics



* Formative and Evaluative Research



* Theories applied in social marketing



* A historical perspective on social marketing



Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes:



* Background * Positioning



* SWOT * Research



* Objectives * The 4 P's



* Target audience * Evaluation



Citeste mai mult

-10%

transport gratuit

PRP: 679.86 Lei

!

Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.

611.87Lei

611.87Lei

679.86 Lei

Primesti 611 puncte

Important icon msg

Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!

Livrare in 2-4 saptamani

Descrierea produsului

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change.



This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters:



* Upstream vs. downstream social marketing, SWOT, competition

* Fundamentals of social marketing, ethics



* Formative and Evaluative Research



* Theories applied in social marketing



* A historical perspective on social marketing



Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes:



* Background * Positioning



* SWOT * Research



* Objectives * The 4 P's



* Target audience * Evaluation



Citeste mai mult

Detaliile produsului

De pe acelasi raft

Parerea ta e inspiratie pentru comunitatea Libris!

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one