Routledge Handbook of Sports Marketing
Routledge Handbook of Sports Marketing
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as:
consumer behaviour
marketing communications
strategic marketing
international marketing
experiential marketing
and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport developm
PRP: 444.18 Lei
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399.76Lei
399.76Lei
444.18 LeiIndisponibil
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Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as:
consumer behaviour
marketing communications
strategic marketing
international marketing
experiential marketing
and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport developm
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