Media Economy

Media Economy
Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today's media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
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Descrierea produsului
Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today's media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
Detaliile produsului
- Cod: BRT9781138886087
- Categoria: Industry & industrial studies
- Format: 229 x 154 x 12 mm
- Editie: necartonata
- An aparitie: 2016
- Autor: Alan B Albarran
- Editura: Taylor & Francis
- Limba: English
- Nr. pagini: 210