Marketing and Supply Chain Management
Marketing and Supply Chain Management
Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
PRP: 389.78 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
350.80Lei
350.80Lei
389.78 LeiIndisponibil
Descrierea produsului
Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
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