Taking a truly global perspective, this textbook presents concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration to intercultural conflict to the impact of mass media and technology, this cutting edge new edition features:




A student-friendly structure with enhanced signposting to guide students through the book.
Expanded coverage of ethics, digital communication and social media.
A brand new set of international case studies to tie theory to real-world practices, including the European refugee crisis, Chinese food culture and Barbie dolls and beauty.
A suite of student-friendly learning features, including `Do it!' activity boxes, chapter summaries and applications of key theories in `Theory Corner'.
Links to further reading and SAGE Video to help understanding.
A host of online resources to reinforce students' learning, including multiple choice quizzes, discussion questions and exercises.


Introducing Intercultural Communication is the ideal guide to becoming a critical consumer of information and an effective global citizen. It should be required reading for students in media and communications, business and management, linguistics and beyond.