International Sport Management, 2nd Edition takes a comprehensive look at the organisation, governance, business activities and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this new second edition serves as an invaluable guide for students looking to work in sport management.
With a diverse editorial team and assembly of contributors from around the world, this text presents a truly international perspective on the expanding field of international sport management. Each chapter showcases how sport operates in various geopolitical environments and cultures. With new chapters on growth in international sport and social media. There is also new content on corruption and doping in sport, including examples from the Olympics.
This brand new second edition includes information on the structure of governance in international sport. The text also prepares students to apply management strategies in the business segments of sport marketing, sport media, sport event management and sport tourism. Case studies and sidebars apply the concepts to real-world situations and demonstrate the challenges and opportunities that future sport managers are likely to face on a regular basis.
Lecturers are able to enhance student learning with the use of the book's ancillaries. This includes a test package, a presentation package and an instructor guide with tips on incorporating the case studies into the course to maximise the practical learn exper