Health, Tourism and Hospitality
Health, Tourism and Hospitality
The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include:
* Expanded coverage to the hospitality sector with a particular focus on spa management.
* New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market.
* Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty.
* New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others.
Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.
PRP: 679.82 Lei
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611.84Lei
611.84Lei
679.82 LeiIndisponibil
Descrierea produsului
The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include:
* Expanded coverage to the hospitality sector with a particular focus on spa management.
* New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market.
* Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty.
* New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others.
Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.
Detaliile produsului