Morrison's text offers students a clear and accessible overview of the subject, introducing them to the core components of the business environment and preparing them for more advanced modules within their business degrees. It provides a truly international perspective, focused on developing as well as advanced economies.
The contemporary issues are explored and students are challenged to think critically about the global issues that affect the business environment. Morrison closely aligns to module content and in addition helps students to develop key personal skills, such as critical thinking and research skills, thus satisfying university requirements for student competencies.