FULLY REDESIGNED!

- New front cover has eye-catching full-bleed images with key selling points on the front.



- New back cover is fully-redesigned.



- "Best of" Lists - Every book now includes a variety of additional illustrated "Best of" lists (best things to eat, see, do, drink, as well as what to read and watch before going) that will visually engage the reader and provide an overview of the entire destination.



- Other useful features include Great Itineraries, Calendar of Events, Best Vineyards or Wine Tasting Experiences, Free Things to Do, Kids and Families, and What to Buy.



- "Travel Smart" (logistical planning tips section) has been moved to the front of the book and redesigned to be more infographic in feel.



- More images - Better use of full- and half-page images throughout the book



- Stronger Voice and Opinions - The tone and language of all Fodor's guides are more friendly and conversational, offering stronger opinions and more personality. Fodor's goes beyond informational to being inspirational.

TOURISM TRENDS: Arrivals to Italy have risen by 3% in 2018 and are expected to grow at this rate in the coming years as well. The average length of stay (3.5 days) as well as the average expenditure per day (EURO108) has also increased. Winter tourism is also on a rise in 2018.

COMPETITIVE ADVANTAGE: One of Fodor's best-selling guides, Fodor's Essential Italy has beautifully illustrated full-color features that no other guidebook contains. Fodor's Essential Italy's 25 Ultimate Experiences gets travelers excited for their trip and the detail-packed "Getting Here and Around" sections (all about traveling by car, bus, and train) are handy, on-the-ground