"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA

"The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA

Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast.

Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.