Get 12 months FREE access to an interactive eBook when purchasing the paperback*



Lecturers, request your electronic inspection copy here.



Accessible, practical, and packed with indispensable advice, this bestselling textbook is the perfect hands-on guide for any student embarking on their own research. With expert advice from the author and real-life experiences from students, this book shows you how to go from the ideas of research to the practicalities of designing, conducting, and writing about your research yourself.


What's new in this edition:


* Fully interactive digital field guide including video tutorials and real data to practice with


* An improved structure that takes you step-by-step form start to finish


* An overview and practical guidance on mixed methods and working with different kinds of data





The free digital field guide secures its place as the `take this everywhere' textbook that supports students both in the classroom and in the field providing access via tablet/phone/laptop for easy access to:



- A readymade bibliography of qualitative research contained in SAGE journal articles curated by the author, to enrich reading and offer top research articles to cite;



- Definitions to explain key concepts and methods to deepen understanding of what is discussed in the text;



- David's quick, practical video tips and instructional guidance for when students are in the field (or preparing to go into it). David steps in as an instant supervisor to give encouragement and avoid