Destination Marketing
Destination Marketing
This new second edition has been revised and updated to include:
new slimline 15-chapter structure
new chapters on Destination Competitiveness and Technology
new and updated case studies throughout, including emerging markets
new content on social media marketing in destination marketing organisations and sustainable destination marketing
additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.
It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
PRP: 444.18 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
399.76Lei
399.76Lei
444.18 LeiIndisponibil
Descrierea produsului
This new second edition has been revised and updated to include:
new slimline 15-chapter structure
new chapters on Destination Competitiveness and Technology
new and updated case studies throughout, including emerging markets
new content on social media marketing in destination marketing organisations and sustainable destination marketing
additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.
It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Detaliile produsului