Consumer Behaviour in Tourism
Consumer Behaviour in Tourism
This third edition has been updated to include:
New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment.
New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil.
New companion website including Power point slides and a case archive.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
PRP: 444.18 Lei
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399.76Lei
399.76Lei
444.18 LeiIndisponibil
Descrierea produsului
This third edition has been updated to include:
New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment.
New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil.
New companion website including Power point slides and a case archive.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Detaliile produsului