Business of Tourism
Business of Tourism
An essential text for students of tourism management or travel & tourism, its historical context is combined with background theory and research, plus up-to-date international case studies, to examine in detail the tourism product alongside its impacts and the nature of a tourist.
This classic book has constantly offered a well-rounded yet hands-on business view of the tourism industry, and this updated edition is no exception, providing:
Depth and breadth of coverage makes it a 'one stop shop' for students looking to purchase just one textbook during their degree
A focus on 'business' and the operational aspects of tourism give the text an applied feel rather than a descriptive overview, making it useful for any student wishing to work or take a placement in one of the many diverse sectors of the tourism industry
History chapter that is not included in other texts, which gives a stimulating historical perspective to students for whom an understanding of the development of the tourism industry through the ages is desirable for success in assessments
PRP: 447.58 Lei
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402.82Lei
402.82Lei
447.58 LeiIndisponibil
Descrierea produsului
An essential text for students of tourism management or travel & tourism, its historical context is combined with background theory and research, plus up-to-date international case studies, to examine in detail the tourism product alongside its impacts and the nature of a tourist.
This classic book has constantly offered a well-rounded yet hands-on business view of the tourism industry, and this updated edition is no exception, providing:
Depth and breadth of coverage makes it a 'one stop shop' for students looking to purchase just one textbook during their degree
A focus on 'business' and the operational aspects of tourism give the text an applied feel rather than a descriptive overview, making it useful for any student wishing to work or take a placement in one of the many diverse sectors of the tourism industry
History chapter that is not included in other texts, which gives a stimulating historical perspective to students for whom an understanding of the development of the tourism industry through the ages is desirable for success in assessments
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