For introductory business courses.



Focus on the practical skills and important developments in business

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.



MyLab (TM) Intro to Business is not included. Students, if MyLab Intro to Business is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Intro to Business should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.



Reach every student by pairing this text with MyLab Intro to Business

MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.